The first things you should look for in a sale should be anything that you've had your eye on but had resisted buying at full price in the name of saving money. This is the most satisfying purchase of all, because if you've had your heart set on something you can treat yourself and feel virtuous at the same time.
Many of the items that are discounted will be trend-based pieces that have already had their moment. Don't go for these unless you like it so much that you will wear it regardless of whether it is in or not, Instead go for the kinds of clothes that you will always need, such as jeans, black trousers for work or pretty tops.
Think out of season
Often clothes are sold off at the end of the season, meaning you'll see lots of summery dresses as winter approaches and lots of knitwear as we head into summer. It is easy to overlook these items as they're not what your wardrobe needs right now, but thinking an extra season ahead can get you some real bargains! For example, even if it's January you may know that you'll be going on holiday somewhere hot and sunny in the summer. So pick up that half price bikini or sundress and stash them away until you need them. You could even hide them in your suitcase! When you find them it will be like getting something new all over again.
Party dresses are often the first things to get discounted as their window for sale is quite narrow. They're also one of the items that can be the most inflated when it comes to their full price. Think back to your mad last minute scramble for your Christmas party dress last year, or for that friends wedding. Wasn't it a nightmare trying to find something that fit and was affordable? With this in mind, if you see something that's just you, snap it up! Many party dresses are classic in style and will look good season after season.
If you're watching the pennies set a budget foryourself.